The Ultimate Google Business
Profile Checklist for Dentists

The Complete Checklist To Rank Your Practice Higher & Achieve More Visibility In Your Local Area
When patients search for a dentist near them, your Google Business Profile (GBP) is often the very first impression they get of your practice. Unfortunately, most practices either set it up once and forget it, or never fully optimize it at all.
We've optimized hundreds of Google Business Profile accounts and have now created the Ultimate Google Business Profile Checklist for Dentists to help you know where to optimize, or what blind spots you may have missed.
This free resource walks you through exactly what to optimize, update, and improve to increase your visibility, build trust, and drive more appointment calls from search.
What Does The Checklist Cover?
- 40 checklist items that will help you rank higher in the local map pack
- Excellent Local SEO recommendations
- Best practices for reviews, photos, categories and local link building
- Easy-to-miss settings that impact how often your practice shows up
This guide is excellent whether you're performing your own optimizations or working with a marketing partner. Make your profile work as hard as you do!

Your Google Business Profile Is Where The Patient Journey Begins
When patients search online, your Google Business Profile is one of the first things they'll see. An optimized profile for your dental practice doesn't just help you show up, but convince patients to choose you and explore further.
Your profile will likely be the #1 best source of new patients for your practice. According to Bright Local, roughly 64% of consumers use Google Business Profile to find contact information. Across multiple dental profiles that we manage here at Visible Dental, Google Business Profile is accounting for hundreds of phone calls and dozens of booked appointments each month.
This Checklist Is Built To Help Your Dental Practice:
- Rank higher for high-intent searches ("dentist near me")
- Make your practice stand out with content like photos, reviews and services
- Build a stronger local presence in your area for each office
- Create consistency between your profile, website and marketing
Do I need to be tech-savvy to do this?
Not at all! This checklist can be used alongside our video guide that you'll receive upon download as well. We walk you through each concept so that you can understand and implement it on your dental practice's Google Business Profile.
How often should I update the Google Business Profile for my dental practice?
Generally, we recommend you update your profile according to the following schedule:
Once Per Week
- Post to your Google Business Profile
- Obtain new reviews
- Respond to new reviews
Once Per Month
- Add new photos
- Update business hours
- Add new promotions / events
Once Per Quarter
- Add new questions and answers
- Review products & services
Download the Ultimate Google Business Profile Checklist for Dentists
If you want to attract more local patients, improve your rankings, and make a better first impression during the beginning of the patient journey, this checklist is where you start. It’s to the point, easy to follow, and completely free.
Download it today and make sure your dental practice SEO is optimized so you show up when it matters most.