The 2025 Social Media
Calendar for Dentists
The Perfect Free Tool for Connecting With Patients & Showcasing Your Unique Brand
Struggling to stay consistent on social media or never know what to post? You’re not alone. Many dental practices want to stay visible on social media, but with your packed schedule and a growing list of responsibilities, social media often takes a back seat.
That’s why we created the 2025 Social Media Calendar for Dentists. This is an easy-to-use, month-by-month content planning tool tailored specifically for dental practices that want to build their brand and attract more patients online.
Use the form here to download it directly to your inbox for free, and keep reading below for more information on how to use it for your dental practice.
What’s Inside the Calendar?
- Monthly post ideas customized for dental offices
- National health observances, holidays, and dental-themed days
- Timely ideas you can use each month to boost engagement
- “Anytime” post prompts for patient education, testimonials, staff spotlights, and more
- Suggestions that build trust, encourage interaction, and keep your practice top of mind
- Prompts to help you use AI to generate additional ideas specific to your practice
Whether you're managing your own social media or have someone on your team handling it, this calendar removes the guesswork and helps you show up online with consistency and confidence.
Why Social Media for Dentists Still Matters
Patients are researching dental practices long before they ever call or book an appointment. Your social media comes into play once a prospective patient wants to learn more about your brand and the people behind it.
While your Google Business Profile gets patients interested and your website acts as a sales tool that showcases the experience, social media adds the authenticity and momentum that proves you are who you say you are.
A consistent social media presence helps you build familiarity, deliver value, and create a strong brand that patients can trust. It’s all about staying visible, so that when it's time to choose a dentist, patients call your practice and not your competitor.
How Do I Use The Calendar?
Each month includes ideas tied to holidays, observances, and timely dental topics. Simply review the suggestions and choose which ones make sense for your practice. From here, you can use the AI prompts we've included to pre-write months worth of posts in mere minutes instead of hours or days.
What’s the best time to post on social media?
While there isn't really a “perfect” time to post that works for every dental practice, many see the best engagement during the following time periods:
- Mid-morning (9–11 AM) – People are checking their phones during breaks or after settling in at work.
- Lunch time (12pm - 2pm) -
People are checking their phones during or after lunch, some tend to take a later lunch based on their profession or how busy their days.
- Early evening (6–8 PM) – After work, users tend to scroll social media during dinner or downtime.
For platforms like Facebook and Instagram, weekdays often perform better than weekends, though this can vary by audience. The most important thing is consistency. Posting at the same time on the same days each week helps train your audience to expect your content.
Should I use hashtags in my posts?
Yes, absolutely! Hashtags help your posts get discovered by people outside your existing followers. We recommend using about 3–5 relevant hashtags per post, mixing general terms like #Dentist or #OralHealth with local tags like #DallasDentist or #SmileChicago.
What platforms should I post on?
We recommend Facebook and Instagram for most dental practices. In our opinion, you don't really need any more than these two. TikTok is great if you produce a lot of video content, but platforms like X (Twitter), Linkedin and Pinterest aren't necessary. These platforms allow for community engagement and are ideal for your educational, visual, and promotional content.
How do I get more engagement on my posts?
Use a good variety of content types when posting. This includes but isn't limited to:
- Photos of your team
- Patient testimonials
- Helpful and practical dental tips
- Behind-the-scenes moments (new equipment, process, etc)
- Benefits, announcements and special offers
- Contests, community events
- Encourage interaction with simple questions or calls to comment, like, or share.
You should strive to have as many "real people" and their faces in posts as possible. According to the Georgia Institute of Technology and Yahoo Labs, posts with human faces are 38% more likely to receive likes than photos with no faces.
Helpful Resources & Tools
We strong encourage handling your social media in-house as much as possible. This is because capturing those moments that only happen when you work at the practice is almost impossible for a third party who isn't there.
However, managing it in-house doesn't have to be difficult, you just need the right tools. Here are a few trusted platforms to help streamline your social media posts.
- Meta Business Suite – Free and built directly into Facebook and Instagram. Great for most practices.
- Social Pilot - An easy to use social media scheduling tool that allows you to post and schedule to multiple platforms beyond Facebook and Instagram.
- Later – A simple drag-and-drop tool for scheduling posts with visual previews.
- Buffer – Another great option. Easy to use and works across multiple platforms.
- Hootsuite – More advanced for detailed analytics and team collaboration options.
For visual and graphical tools, we'd recommend the following:
- Canva – Pre-made dental social media templates, drag-and-drop features, and brand kits. Ideal for creating images, reels, and stories quickly.
- Pexels / Unsplash – Free stock photo libraries you can use for background images or lifestyle content.
- Adobe Express – A simplified version of Adobe tools with easy design features and templates.
Ready for more visibility in your practice? Download the Visible Dental Social Media Calendar for Dentist today.
Additional Resources
